Email copy and design workshop
Using the right words, images and design layout in email makes a big impact on your bottom line. Get it right and revenues go up, the difference can be as dramatic as 50%.
This workshop explains the founding principles of email subject lines, copy and design. The workshop combines theory with real world examples and hands on discovery. It’s led by Tim Watson who has over 8 years experience advising leading brands on email.
Not only will you learn what works but also leave the session knowing how your campaigns can be immediately improved, as the workshop includes working on your emails.
Delivered at your location – saving time and travel for key personnel. In 3 hours you get:
- The 4 questions every email must answer
- Making a connection with the From name
- What the subject line must do and six ways to do it
- 5 evaluation criteria for subject lines
- Calls to action that persuade not instruct
- Using headlines and pre-headers
- Setting the tone and voice of body copy
- The three C’s for email layout
- Email formats that work
- How to control the eyes of the reader
- Picking images that message
- Designing for the mobile customer
The examples used throughout the workshop re-enforce the theory and real world performance metrics provide evidence as to what works and why.
“invaluable tips to make your email stand out from the minute it arrives in inboxes with great advice on writing relevant, credible subject lines. The presentation was compelling and relevant”. Sarah Veall, Fresheye
A private workshop in the convenience of your own office means your marketing and situation can be discussed without the confidentiality concerns of a public training session. You’ll leave the workshop with principles you can apply.
Suitable for groups of up-to 12 people. The session cost of £495 (ex VAT & travel expense) means under £42 per head for a group of 12.
To find out how this workshop will help you send us a message or call Tim Watson on +44 (0)20 3384 9785. Alternatively challenge us, send an email of yours to moc.erehpsatteznull@elpmaxeliame and we will quickly reply with 3 things that will improve your results.
Your satisfaction guarantee. If after the first hour you’re not happy we won’t charge for the workshop. No quibble.
Webinar delivery. The workshop is also provided remotely for multi-national companies.