In a recent Success in the inbox study Email on Acid found 68% of email marketers considered personalisation as a priority for improving the effectiveness of their campaigns. Yet how many personalised emails from brands have you received recently?
Personalisation has shown to be notoriously difficult to implement for many email marketers.
Multi-channel footwear retailer Jones Bootmaker went through this exact challenge of moving from one-size fits all messaging to 1:1 personalised messages. Using the Reignite email personalisation platform they added personalised product recommendations across a range of CRM campaigns.
This article shows you some of the learnings they made along the way. [continue reading…]