Email marketing strategy

How to Win an Award

AwardCupAwards are valuable assets when it comes to marketing. Sure you can tell everyone you’re the best but let’s be honest, who’s going to really believe you?

A third party endorsement with an award speaks volumes more. Winning awards isn’t just luck either; you can load the dice in your favour.

Parkdean have come top in their category for a British Travel award in 3 out of the last four years and they were runner up in the fourth of those years. Impressive stuff, how do they do it? [click to continue…]

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Email Strategy Questions the CEO should askYou’re a busy person and you need to check the email marketing team are doing a good job.

But what email marketing questions should you ask?

Here are seven questions you should ask your email marketing manager and a crib sheet of good and bad answers. [click to continue…]


Faster Email List Growth

Its often said Content is King but when it comes to email marketing its data that Builds the Kingdom.

Quite simply a 5% larger list will net 5% more revenue. What do you want to do? Sweat on the performance of every campaign or grow your list faster and see every campaign automatically deliver more revenue? [click to continue…]

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Why Email Automation is Limited

Email AutomationDon’t get me wrong, there is a definite place and value in triggered and automated emails. I know the value they can bring from the strategies I’ve implemented using them.

However, there is a good reason why automated emails can’t replace the traditional one to many bulk email campaign. [click to continue…]


Deciding Email Marketing Frequency

Are you trying to send as few emails as possible or as many as possible?

Are you working out how to send less or how you can acceptably send more?

What’s the best strategy? [click to continue…]


Value of Email Increases – Census Report

The latest Email Marketing Industry Census report from Econsultancy was published today and is 92 pages of insight into what over 1000 marketers think about email marketing and their priorities.

The census reports that email is contributing an ever increasing amount of total sales revenue. On average companies are attributing 23% of their total sales to the email marketing channel, up from 18% in 2013. [click to continue…]


AudienceIt seemed like a great idea, plan an event, promote it, have lots of people turn up, deliver some great content and kick start many new beautiful relationships.

Just one small hurdle to jump, [click to continue…]


A Key Email Split Test Plan Ingredient

A great example of an email split test, 300 subject lines suggested by readers of Marketing Experiments, reduced down to ten and a split tested.

The email split test results table taken from the original post is below but before you check out the original post read on here for a quick lesson in split testing strategy not mentioned in the original post and rarely talked about. [click to continue…]

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Last click attribution undervalues email

Could it be that email is undervalued, even by many big brands?

eCommerce brands are the biggest users of email in no small part because revenue tracking makes the business case for email crystal clear.

Social media is fed by the power of email. Facebook is joint third [click to continue…]

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Unopened emails are undervalued

Benchmark figures show typical email campaign open rates of 20%. In my experience deeper analysis shows most databases have typically [click to continue…]