Email marketing strategy

Why Your Emails get Sent to Junk

Spam folderA big concern of all email marketers is how to stop emails going to spam.

The biggest single cause of ending up in the junk folder is consumer spam complaints. When too many of your subscribers classify your email as spam, the ISPs reduce your reputation and your inbox placement suffers. [continue reading…]

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Why Your Email Strategy needs 3 Types of Content

Email Strategy 3 content typesYour customers don’t experience single emails but rather the continuous flow of email content you send. If all your emails feel like the last one it’s time to take stock.

So rather than planning and conceiving email campaigns in isolation to each other, you need to stand back, look at the mix of content and types of email you’re sending over time. [continue reading…]


How to Win an Award

AwardCupAwards are valuable assets when it comes to marketing. Sure you can tell everyone you’re the best but let’s be honest, who’s going to really believe you?

A third party endorsement with an award speaks volumes more. Winning awards isn’t just luck either; you can load the dice in your favour.

Parkdean have come top in their category for a British Travel award in 3 out of the last four years and they were runner up in the fourth of those years. Impressive stuff, how do they do it? [continue reading…]

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Email Strategy Questions the CEO should askYou’re a busy person and you need to check the email marketing team are doing a good job.

But what email marketing questions should you ask?

Here are seven questions you should ask your email marketing manager and a crib sheet of good and bad answers. [continue reading…]


Faster Email List Growth

Its often said Content is King but when it comes to email marketing its data that Builds the Kingdom.

Quite simply a 5% larger list will net 5% more revenue. What do you want to do? Sweat on the performance of every campaign or grow your list faster and see every campaign automatically deliver more revenue? [continue reading…]

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Why Email Automation is Limited

Email AutomationDon’t get me wrong, there is a definite place and value in triggered and automated emails. I know the value they can bring from the strategies I’ve implemented using them.

However, there is a good reason why automated emails can’t replace the traditional one to many bulk email campaign. [continue reading…]


Deciding Email Marketing Frequency

Are you trying to send as few emails as possible or as many as possible?

Are you working out how to send less or how you can acceptably send more?

What’s the best strategy? [continue reading…]


Value of Email Increases – Census Report

The latest Email Marketing Industry Census report from Econsultancy was published today and is 92 pages of insight into what over 1000 marketers think about email marketing and their priorities.

The census reports that email is contributing an ever increasing amount of total sales revenue. On average companies are attributing 23% of their total sales to the email marketing channel, up from 18% in 2013. [continue reading…]


AudienceIt seemed like a great idea, plan an event, promote it, have lots of people turn up, deliver some great content and kick start many new beautiful relationships.

Just one small hurdle to jump, [continue reading…]


A Key Email Split Test Plan Ingredient

A great example of an email split test, 300 subject lines suggested by readers of Marketing Experiments, reduced down to ten and a split tested.

The email split test results table taken from the original post is below but before you check out the original post read on here for a quick lesson in split testing strategy not mentioned in the original post and rarely talked about. [continue reading…]

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