Email integration

There is no denying about the rise of AI (artificial intelligence) and it’s being deployed in all sorts of areas. It seems AI, however, is not infallible as the campaign failure below shows. [continue reading…]



The most common type of social media integration with email marketing is the use of social media icons in the header or footer of an email template. These however have little impact on your email performance and revenue. So find here some example emails with a better approach to social media integration.

The click metrics associated with many campaigns I’ve reviewed show the number of clicks on [continue reading…]