Email ToolsA good tool makes the job easier and gets it done right. Here’s a collection of the tried and trusted FREE online tools I use most often. I’ve tested out many tools and these are the ones I keep coming back to, that have stood the test of time. Save your time searching and evaluating other solutions, try these first. [continue reading…]


Deliverability Sender Reputation Have you ever wondered how some emails get sent to the spam folder and others land in your inbox? Some email accounts even organize everything received into categories automatically. There is a lot going on behind the scenes, which dictates which emails are trusted and which are more likely to go into spam. [continue reading…]

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Unsubsribe stop signAn unsubscribe link is the law however unsubscribe best practices are about more than staying legal.

Getting unsubscribe right means a cleaner list and stronger deliverability.

I ran usability tests on six brand emails. In the worst-case users needed 2 minutes to unsubscribe and 12% couldn’t find the unsubscribe link.

The test results highlight the best practices and illustrate what confuses customers. A lesson as important to unsubscribe as to buy now links. [continue reading…]


G-Suite Office 365 adoption and B2B emailIt’s a common misconception that B2B email junk filtering is different to B2C email spam filtering. Things have changed.

Analysis of B2B lists shows new stats. Over 50% of B2B inboxes now have the same junk filtering as B2C lists. That means the best practices to avoid B2B deliverability issues are the same as for B2C. [continue reading…]


Gmail promotions tab inbox delivery stats

Gmail inbox delivery to Primary and Promotions tabsWhilst alarmists might look at the read rate for emails in the Gmail promotion tab of 19.2% and exclaim there is slim chance of your marketing emails to Gmail addresses being read, that is –  well – alarmist.

This latest chart is from RetunPath stats for read rates of emails in each Gmail tab. [continue reading…]


Why Your Emails get Sent to Junk

Spam folderA big concern of all email marketers is how to stop emails going to spam.

The biggest single cause of ending up in the junk folder is consumer spam complaints. When too many of your subscribers classify your email as spam, the ISPs reduce your reputation and your inbox placement suffers. [continue reading…]

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Gmail makes unsubscribing easier

Gmail Email Unsubscribe HeaderGoogle are rolling out a Gmail interface change that puts an unsubscribe link directly next to the Senders details in the head of an email, making it much easier for users to unsubscribe (post updated 28th February with unsubscribe by email information).

Here’s an example of how it looks. [continue reading…]


The Email Deliverability balloon“If I do X” will my emails go to the junk folder is a question I’m often asked by clients. Questions such as “if I put free in the subject line”, “if I don’t use DKIM”, “if my email is all images”.

Email deliverability and spam filtering work like blowing up a balloon,  [continue reading…]