An unsubscribe link is the law however unsubscribe best practices are about more than staying legal.
Getting unsubscribe right means a cleaner list and stronger deliverability.
I ran usability tests on six brand emails. In the worst-case users needed 2 minutes to unsubscribe and 12% couldn’t find the unsubscribe link.
The test results highlight the best practices and illustrate what confuses customers. A lesson as important to unsubscribe as to buy now links. [click to continue…]
It’s a common misconception that B2B email junk filtering is different to B2C email spam filtering. Things have changed.
Analysis of B2B lists shows new stats. Over 50% of B2B inboxes now have the same junk filtering as B2C lists. That means the best practices to avoid B2B deliverability issues are the same as for B2C. [click to continue…]
Whilst alarmists might look at the read rate for emails in the Gmail promotion tab of 19.2% and exclaim there is slim chance of your marketing emails to Gmail addresses being read, that is – well – alarmist.
This latest chart is from RetunPath stats for read rates of emails in each Gmail tab. [click to continue…]
A big concern of all email marketers is how to stop emails going to spam.
The biggest single cause of ending up in the junk folder is consumer spam complaints. When too many of your subscribers classify your email as spam, the ISPs reduce your reputation and your inbox placement suffers. [click to continue…]
Google are rolling out a Gmail interface change that puts an unsubscribe link directly next to the Senders details in the head of an email, making it much easier for users to unsubscribe (post updated 28th February with unsubscribe by email information).
Here’s an example of how it looks. [click to continue…]
“If I do X” will my emails go to the junk folder is a question I’m often asked by clients. Questions such as “if I put free in the subject line”, “if I don’t use DKIM”, “if my email is all images”.
Email deliverability and spam filtering work like blowing up a balloon, [click to continue…]