$500 million is a big sum by anyone’s measure. Now imagine using email to deliver most of that money in just 18 months. Toby Fallsgraff and his team raised a sum not far off that amount for the Obama campaign last year. In fact, the digital department on the Obama campaign accounted for the bulk of the election funds raised from donors.
The strategy behind this incredible success involved [continue reading…]
Around the internet there was a lot of fooling going on yesterday, on blogs, websites and Google Nose beta on their home search page. A few brands also did a little fooling in their email campaigns.
Here’s a couple of example email creatives, from Boden and Snapfish (HP).
Both of the fool emails sensibly stuck to a fool based around extension of their own product line. The Snapfish email introduced [continue reading…]
Its no wonder that there’s lots of subject line advice around as subject lines really are so important to an email. In testing I’ve found the right subject line can double click rates, though more typically the uplift is a still welcome 25%.
The amount of subject line talk has meant many things are passed off as best practice but in fact are poor advice [continue reading…]
