Copy and content

AudienceIt seemed like a great idea, plan an event, promote it, have lots of people turn up, deliver some great content and kick start many new beautiful relationships.

Just one small hurdle to jump, [click to continue…]


MarkBrownlowGarbage in, garbage out goes the saying and its true of email campaign briefs, a better brief delivers a better campaign. You’ll find the following tips the perfect guide to what you need to put into your email briefing template.

These tips come with my thanks to Mark Brownlow (yep, that’s Mark over to the right). He gave me a few minutes of his time and experience to answer some questions about email and copywriting. His answers [click to continue…]


Lovely Aviva Animated Christmas Email

AvivaSnowmanThinking of sending a Christmas Wish email to your customers and subscribers? If so avoid one of those emails with a cheesy “Wishing you a Happy Christmas” message and little else.

Make sure you [click to continue…]


Its good to see in this example email from FootSmart that they are trying to find out more about their subscribers so that they can provide more relevant content.

However, they forgot to [click to continue…]


Persuasion psychology in email

In Cialdini’s 1984 bestseller “Influence: the Psychology of Persuasion”, there are six principles you can use in your marketing to be more persuasive; reciprocity, commitment, consensus, liking, authority and scarcity.

This short and very watchable video explains each principle and gives examples such as how waiters increased [click to continue…]


Email subject line hacks that don’t work

TrickAre subject line hacks and tricks to get customers to open an email a good or bad idea? Finally some deep analysis helps answer this question.

Subject line hacks includes [click to continue…]



The most common type of social media integration with email marketing is the use of social media icons in the header or footer of an email template. These however have little impact on your email performance and revenue. So find here some example emails with a better approach to social media integration.

The click metrics associated with many campaigns I’ve reviewed show the number of clicks on [click to continue…]


Coinks Deals

Ever heard someone say the purpose of the subject line is to get the open? This is short sighted and the purpose and impact of the subject line goes much deeper, because it: [click to continue…]

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Frankenstein email split testing$500 million is a big sum by anyone’s measure. Now imagine using email to deliver most of that money in just 18 months. Toby Fallsgraff and his team raised a sum not far off that amount for the Obama campaign last year. In fact, the digital department on the Obama campaign accounted for the bulk of the election funds raised from donors.

The strategy behind this incredible success involved [click to continue…]


Email April fool examples

Email Marketing April fool creative examples

Around the internet there was a lot of fooling going on yesterday, on blogs, websites and Google Nose beta on their home search page. A few brands also did a little fooling in their email campaigns.

Here’s a couple of example email creatives, from Boden and Snapfish (HP).

Both of the fool emails sensibly stuck to a fool based around extension of their own product line. The Snapfish email introduced [click to continue…]

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