Automation

5 ways to improve abandoned cart resultsWhether you’re looking to improve an existing cart abandonment email or create your first, check these five strategy tips to get the fundamentals right. From cart abandonment subject lines to what you need to do for compliance with GDPR and abandonment emails.

1. Pep up your cart abandonment email subject lines

The importance of subject lines is no secret. They have the power to nudge people; even people who don’t open your email. Just seeing the right subject line can send someone back to your website or into your shop. [click to continue…]

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Browse Abandonment Email Test Results

Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates.

Two different sets of computer generated recommendations were pitted against each other in an A/B split test and a 20.5% revenue increase delivered. [click to continue…]

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Classmates Reimagine Email Automation

There is a problem with email automation that hits brands who have moved from a handful of simple triggers to advanced automation.

Simple automation can be very effective, so it’s natural to build many more automated emails to increase email performance.

It’s not uncommon for brands to now have several programs in place, such as this set of automation programs… [click to continue…]

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Why Email Automation is Limited

Email AutomationDon’t get me wrong, there is a definite place and value in triggered and automated emails. I know the value they can bring from the strategies I’ve implemented using them.

However, there is a good reason why automated emails can’t replace the traditional one to many bulk email campaign. [click to continue…]

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