Could it be that email is undervalued, even by many big brands?
eCommerce brands are the biggest users of email in no small part because revenue tracking makes the business case for email crystal clear.
Social media is fed by the power of email. Facebook is joint third [continue reading…]
As the results being shared here show, growing an email list is not just about asking for email addresses more often, but also doing it the right way.
In a test of two different methods to capture email addresses offline using SMS captured [continue reading…]
Benchmark figures show typical email campaign open rates of 20%. In my experience deeper analysis shows most databases have typically [continue reading…]
A while back on the Zettasphere website we improved how we capture email addresses, tweaking what we had and adding additional ways to ask visitors to subscribe. We saw immediate results with an over doubling of the number of email addresses captured.
There are three [continue reading…]
18 months ago Google released a new type of Ad extension beta allowing brands to collect email addresses directly in the search results, like this example:
The beta has now quietly come to an end and this particular type of Ad extension has been removed from beta test accounts.
I know a couple of brands who tried the beta and were [continue reading…]
There are plenty of email marketing myths circulating around the internet that are presented as best practice fact. I’ll be surprised if you aren’t shocked by at least one of these myths [continue reading…]
In Cialdini’s 1984 bestseller “Influence: the Psychology of Persuasion”, there are six principles you can use in your marketing to be more persuasive; reciprocity, commitment, consensus, liking, authority and scarcity.
This short and very watchable video explains each principle and gives examples such as how waiters increased [continue reading…]
Thinking mobile email design and confused about the difference between scalable, skinny and responsive email design?
The fastest way to understand the difference is [continue reading…]
Are subject line hacks and tricks to get customers to open an email a good or bad idea? Finally some deep analysis helps answer this question.
Subject line hacks includes [continue reading…]
The most common type of social media integration with email marketing is the use of social media icons in the header or footer of an email template. These however have little impact on your email performance and revenue. So find here some example emails with a better approach to social media integration.
The click metrics associated with many campaigns I’ve reviewed show the number of clicks on [continue reading…]
