Still using ‘click here’ and ‘read more’ as calls to action in your email? Having trouble working out what would be a better call to action instead? [continue reading…]
Gmail makes unsubscribing easier
Google are rolling out a Gmail interface change that puts an unsubscribe link directly next to the Senders details in the head of an email, making it much easier for users to unsubscribe (post updated 28th February with unsubscribe by email information).
Here’s an example of how it looks. [continue reading…]
Embed video or link video in email? It’s not the obvious answer
You can embed video in email marketing. But just because you can does it mean you should?
For a long time the possibility of playing video directly within an email had such limited support it wasn’t an option worth considering. The classic approach has become to include a still image of the video and a play button, which when clicked takes you to a landing page. The video doesn’t [continue reading…]
Irresistible Invitation Emails for Webinars and Events
It seemed like a great idea, plan an event, promote it, have lots of people turn up, deliver some great content and kick start many new beautiful relationships.
Just one small hurdle to jump, [continue reading…]
Is your email brief hurting your campaign results?
Garbage in, garbage out goes the saying and its true of email campaign briefs, a better brief delivers a better campaign. You’ll find the following tips the perfect guide to what you need to put into your email briefing template.
These tips come with my thanks to Mark Brownlow (yep, that’s Mark over to the right). He gave me a few minutes of his time and experience to answer some questions about email and copywriting. His answers [continue reading…]
A Key Email Split Test Plan Ingredient
A great example of an email split test, 300 subject lines suggested by readers of Marketing Experiments, reduced down to ten and a split tested.
The email split test results table taken from the original post is below but before you check out the original post read on here for a quick lesson in split testing strategy not mentioned in the original post and rarely talked about. [continue reading…]
Lovely Aviva Animated Christmas Email
Thinking of sending a Christmas Wish email to your customers and subscribers? If so avoid one of those emails with a cheesy “Wishing you a Happy Christmas” message and little else.
Make sure you [continue reading…]
Google Gmail change Breaks Email Open Tracking
Updated 14th January 2014
It appears that around the 3rd December Google implemented a change to how linked images are handled in Gmail webmail.
What can this mean? [continue reading…]
A common preference request error that’s easily fixed
Its good to see in this example email from FootSmart that they are trying to find out more about their subscribers so that they can provide more relevant content.
However, they forgot to [continue reading…]
Email split test results identical? Do this…
Oh the disappointment. You’ve done everything right, followed email A/B testing best practices, eagerly awaited the test outcome, plugged the results into a split test calculator and [continue reading…]