Don’t get me wrong, there is a definite place and value in triggered and automated emails. I know the value they can bring from the strategies I’ve implemented using them.
However, there is a good reason why automated emails can’t replace the traditional one to many bulk email campaign. [continue reading…]
At the recent Email Insider summit the consensus was the number one element to split test in your emails is the subject line. So I’ve rounded up 9 subject line split tests.
For each of the nine tests you’ll find the subject lines tested, the results & winner and what you can learn for your campaigns. [continue reading…]
Animation has made a comeback with the use of gif animation in email growing. The crude and unpleasant animation effects of the past that discredited animated gifs have given way to more stylish and valuable animations.
I’ve rounded up eight email examples with animation along with short explanations about the strength of each animation.
You’ll also find at the end of the article 10 tips to creating animations for emails. [continue reading…]
Are you trying to send as few emails as possible or as many as possible?
Are you working out how to send less or how you can acceptably send more?
What’s the best strategy? [continue reading…]
Update April 2015. Gmail have started shutting down the grid view trial, they clearly decided against a full rollout.
It’s been just a few days since Gmail announced the promotions tab visual view trial. The grid view has been turned on for some people who signed up for the trial and now we know more.
Read on for a roundup of the current capabilities that the Email community has found from testing the grid. It fills in some of the gaps in the official summary information provided by Google. [continue reading…]
Animation within the body of an email has been possible for a long time and now animation can be added into the subject line.
This gives a huge new number of possibilities to make attention grabbing subject lines. [continue reading…]
The latest Email Marketing Industry Census report from Econsultancy was published today and is 92 pages of insight into what over 1000 marketers think about email marketing and their priorities.
The census reports that email is contributing an ever increasing amount of total sales revenue. On average companies are attributing 23% of their total sales to the email marketing channel, up from 18% in 2013. [continue reading…]
Gmail have just started a limited trial of a new grid visual inbox for the Promotions tab.
Officially acknowledging that many promotional emails are image heavy Google is testing whether a grid of images provides a better way for users to select emails to read from their promotions tab contents.
This is just a trial and whether it makes it main stream depends on its success.
But what counts as success? [continue reading…]
Academic study in recent years into human behaviour provides us valuable insight into how to create email messages that connect at much deeper level, connecting with how the brain works.
In a recent conference presentation I covered the theory and practice, looking at behavioural principles and how they are applied in email marketing, using some examples emails to illustrate. [continue reading…]
Last week I ran a live psychologically experiment with the audience at On The Edge Digital in Bristol. The results revealed an important trait of the human mind.
Brown envelopes were handed out to members of the 100+ strong audience. They were asked to open their envelope, read the two questions inside and without conferring answer them. I asked that they made their best guess should they not know the exact answer.
