A big concern of all email marketers is how to stop emails going to spam.

The biggest single cause of ending up in the junk folder is consumer spam complaints. When too many of your subscribers classify your email as spam, the ISPs reduce your reputation and your inbox placement suffers. [continue reading…]

Your customers don’t experience single emails but rather the continuous flow of email content you send. If all your emails feel like the last one it’s time to take stock.

So rather than planning and conceiving email campaigns in isolation to each other, you need to stand back, look at the mix of content and types of email you’re sending over time. [continue reading…]

Awards are valuable assets when it comes to marketing. Sure you can tell everyone you’re the best but let’s be honest, who’s going to really believe you?

A third party endorsement with an award speaks volumes more. Winning awards isn’t just luck either; you can load the dice in your favour.

Parkdean have come top in their category for a British Travel award in 3 out of the last four years and they were runner up in the fourth of those years. Impressive stuff, how do they do it? [continue reading…]

The delete key is only seconds away, so how do you structure an email to avoid being deleted?

Eventbrite asked me to deliver email copywriting tips at the London Brite Space event, to help event marketers avoid the delete key and aid conversion.

As the copy tips are relevant to more than just event invitation emails and went down so well I thought I’d share them and slides here. [continue reading…]

An effective email is so much more than just finding some pretty images and filling the copy with superlatives and hype words, in the hope that someone will be motivated into action by this. Based on a recent breakfast seminar I’ve pulled together 15 of the best tips for better emails. [continue reading…]

Even better the clicks uplift was for an inactive segment and the winning subject line was itself being pitted, in an A/B split test, against a previously strong performer. So this was not a easy win against a poor subject line. [continue reading…]

You’re a busy person and you need to check the email marketing team are doing a good job.

But what email marketing questions should you ask?

Here are seven questions you should ask your email marketing manager and a crib sheet of good and bad answers. [continue reading…]

Its often said Content is King but when it comes to email marketing its data that Builds the Kingdom.

Quite simply a 5% larger list will net 5% more revenue. What do you want to do? Sweat on the performance of every campaign or grow your list faster and see every campaign automatically deliver more revenue? [continue reading…]

Last week several news sources, including Sky, The Drum, Yahoo and The Register reported that Roddy Mansfield won damages against John Lewis for acting unlawfully in use of email marketing.

So you can understand why this ruling was made and what you should do I’ve summarised here:

• Case background
• The soft opt-in law
• The reason for the judgement
• The key missing fact

[continue reading…]