Email Copy Tips to Avoid the Delete key

Three C email layout formulaThe delete key is only seconds away, so how do you structure an email to avoid being deleted?

Eventbrite asked me to deliver email copywriting tips at the London Brite Space event, to help event marketers avoid the delete key and aid conversion.

As the copy tips are relevant to more than just event invitation emails and went down so well I thought I’d share them and slides here. [click to continue…]

15 Email Creative Tips

An effective email is so much more than just finding some pretty images and filling the copy with superlatives and hype words, in the hope that someone will be motivated into action by this. Based on a recent breakfast seminar I’ve pulled together 15 of the best tips for better emails. [click to continue…]

Subject line boost clicks 228% for Money Dashboard

A/B Subject line split test resultsEven better the clicks uplift was for an inactive segment and the winning subject line was itself being pitted, in an A/B split test, against a previously strong performer. So this was not a easy win against a poor subject line. [click to continue…]

Seven killer email marketing questions every CEO should ask

Email Strategy Questions the CEO should askYou’re a busy person and you need to check the email marketing team are doing a good job.

But what email marketing questions should you ask?

Here are seven questions you should ask your email marketing manager and a crib sheet of good and bad answers. [click to continue…]

Faster Email List Growth

Its often said Content is King but when it comes to email marketing its data that Builds the Kingdom.

Quite simply a 5% larger list will net 5% more revenue. What do you want to do? Sweat on the performance of every campaign or grow your list faster and see every campaign automatically deliver more revenue? [click to continue…]

The missing fact in the John Lewis soft opt-in judgement

Last week several news sources, including Sky, The Drum, Yahoo and The Register reported that Roddy Mansfield won damages against John Lewis for acting unlawfully in use of email marketing.

So you can understand why this ruling was made and what you should do I’ve summarised here:

  • Case background
  • The soft opt-in law
  • The reason for the judgement
  • The key missing fact

[click to continue…]

Why Email Automation is Limited

Email AutomationDon’t get me wrong, there is a definite place and value in triggered and automated emails. I know the value they can bring from the strategies I’ve implemented using them.

However, there is a good reason why automated emails can’t replace the traditional one to many bulk email campaign. [click to continue…]

Results and Lessons from 9 Subject Line split tests

A/B subject line split testsAt the recent Email Insider summit the consensus was the number one element to split test in your emails is the subject line. So I’ve rounded up 9 subject line split tests.

For each of the nine tests you’ll find the subject lines tested, the results & winner and what you can learn for your campaigns. [click to continue…]

Eight Cracking Animated Email Examples

AllAboardSmAnimation has made a comeback with the use of gif animation in email growing. The crude and unpleasant animation effects of the past that discredited animated gifs have given way to more stylish and valuable animations.

I’ve rounded up eight email examples with animation along with short explanations about the strength of each animation.

You’ll also find at the end of the article 10 tips to creating animations for emails. [click to continue…]

Deciding Email Marketing Frequency

Are you trying to send as few emails as possible or as many as possible?

Are you working out how to send less or how you can acceptably send more?

What’s the best strategy? [click to continue…]