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5 ways to improve abandoned cart resultsWhether you’re looking to improve an existing cart abandonment email or create your first, check these five strategy tips to get the fundamentals right. From cart abandonment subject lines to what you need to do for compliance with GDPR and abandonment emails.

1. Pep up your cart abandonment email subject lines

The importance of subject lines is no secret. They have the power to nudge people; even people who don’t open your email. Just seeing the right subject line can send someone back to your website or into your shop. [click to continue…]

Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates.

Two different sets of computer generated recommendations were pitted against each other in an A/B split test and a 20.5% revenue increase delivered. [click to continue…]

Email marketing metrics to ignoreYou’ve got lots of email marketing metrics but what should you do?

Where do you focus to ensure email marketing success?

Focus on increasing open rates, minimize your unsubscribes, get more click throughs?

What about bounce rates and spam complaints?

Surely inbox placement should be a top metric to watch?

And when the boss asks what email marketing performance looks like what do you say? [click to continue…]

Getting GDPR consent & opt-in

Email marketing list growth is getting harder with GDPR consent and forthcoming ePrivacy regulation. But all is not lost, research points the way to getting the best of all worlds. Using the right method both GDPR consent compliance and continued strong email list growth are possible, as the test results and GDPR consent examples below show. [click to continue…]

There is a problem with email automation that hits brands who have moved from a handful of simple triggers to advanced automation.

Simple automation can be very effective, so it’s natural to build many more automated emails to increase email performance.

It’s not uncommon for brands to now have several programs in place, such as this set of automation programs… [click to continue…]

Email Marketing Copy writing tipsWant to know why some email copy gets impressive results, is there a secret sauce?

Help is on hand with this roundup. I persuaded 12 experienced email marketers to let me in on their #1 email copy tip.

I’d be very surprised if in the next 2 minutes of reading you didn’t find at least one email copy tip that helps you improve the effectiveness of your copy. [click to continue…]

There is no denying about the rise of AI (artificial intelligence) and it’s being deployed in all sorts of areas. It seems AI, however, is not infallible as the campaign failure below shows. [click to continue…]

Gmail inbox delivery to Primary and Promotions tabsWhilst alarmists might look at the read rate for emails in the Gmail promotion tab of 19.2% and exclaim there is slim chance of your marketing emails to Gmail addresses being read, that is –  well – alarmist.

This latest chart is from RetunPath stats for read rates of emails in each Gmail tab. [click to continue…]

Email Focus Group Questions

Can a focus group improve email marketing? After all email is rich in metrics already.

I talked to Gretchen Scheiman from L5 Direct and discovered that if you ask the right focus group questions the answer is a clear yes – there is a very good point to email focus group research. [click to continue…]

How many email accounts on average a person keepsIt’s no secret that most people use many email addresses. So just how many email addresses does the typical person have on average?

The Radicati email statistics report tells us part of the story. [click to continue…]

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