An unsubscribe link is the law however unsubscribe best practices are about more than staying legal.
Getting unsubscribe right means a cleaner list and stronger deliverability.
I ran usability tests on six brand emails. In the worst-case users needed 2 minutes to unsubscribe and 12% couldn’t find the unsubscribe link.
The test results highlight the best practices and illustrate what confuses customers. A lesson as important to unsubscribe as to buy now links. [click to continue…]
Without much fanfare Google announced to the world at a conference in Holland a new way that brand emails can be featured in the Gmail Promotions tab.
They’re calling it bundles.
Given the relative simplicity of implementation, this could well turn out to be the biggest news for 2019. [click to continue…]
It’s a common misconception that B2B email junk filtering is different to B2C email spam filtering. Things have changed.
Analysis of B2B lists shows new stats. Over 50% of B2B inboxes now have the same junk filtering as B2C lists. That means the best practices to avoid B2B deliverability issues are the same as for B2C. [click to continue…]
As a professional involved in email marketing, it is important to stay in touch with how your subscribers feel and use the email channel.
You hear claims from industry people of marketing and email overload, yet see people happily sign up for your list. And can report strong revenue from the email marketing channel.
As an email marketer spending hours working on email, it is easy to stop seeing email the way consumers see it.
Hence the Email Addiction report. [click to continue…]
A commonly held email A/B split test best practice is to only test one change at a time.
The logic is simple. If you make multiple changes at once in your email split test treatments you won’t know which change was important to getting an uplift.
Whilst there is truth in this, sometimes you’re simply starting from the wrong place with your email split tests and making just one change at a time may stop you finding the best performing email.
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Whether you’re looking to improve an existing cart abandonment email or create your first, check these five strategy tips to get the fundamentals right. From cart abandonment subject lines to what you need to do for compliance with GDPR and abandonment emails.
1. Pep up your cart abandonment email subject lines
The importance of subject lines is no secret. They have the power to nudge people; even people who don’t open your email. Just seeing the right subject line can send someone back to your website or into your shop. [click to continue…]
Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates.
Two different sets of computer generated recommendations were pitted against each other in an A/B split test and a 20.5% revenue increase delivered. [click to continue…]
You’ve got lots of email marketing metrics but what should you do?
Where do you focus to ensure email marketing success?
Focus on increasing open rates, minimize your unsubscribes, get more click throughs?
What about bounce rates and spam complaints?
Surely inbox placement should be a top metric to watch?
And when the boss asks what email marketing performance looks like what do you say? [click to continue…]
Email marketing list growth is getting harder with GDPR consent and forthcoming ePrivacy regulation. But all is not lost, research points the way to getting the best of all worlds. Using the right method both GDPR consent compliance and continued strong email list growth are possible, as the test results and GDPR consent examples below show. [click to continue…]
“What’s the best time to send email?” is one of the most popular email marketing questions. Should I send email Monday, or Tuesday? Should it be 11am or 4pm? I’ve reviewed several data studies to come up with the ultimate answer. It might surprise you.
Google trends for the phrase ‘email best time to send’ shows continuous growth.
And there is no shortage of advice. All it needs is some seriously big data and voilà, the question answered once and for all. Or not? [click to continue…]