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Email split test successA commonly held email A/B split test best practice is to only test one change at a time.

The logic is simple. If you make multiple changes at once in your email split test treatments you won’t know which change was important to getting an uplift.

Whilst there is truth in this, sometimes you’re simply starting from the wrong place with your email split tests and making just one change at a time may stop you finding the best performing email.

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5 ways to improve abandoned cart resultsWhether you’re looking to improve an existing cart abandonment email or create your first, check these five strategy tips to get the fundamentals right. From cart abandonment subject lines to what you need to do for compliance with GDPR and abandonment emails.

1. Pep up your cart abandonment email subject lines

The importance of subject lines is no secret. They have the power to nudge people; even people who don’t open your email. Just seeing the right subject line can send someone back to your website or into your shop. [click to continue…]

Just because you are using AI doesn’t mean you’re getting the best possible results in your email marketing. This in depth browse abandonment email case study illustrates.

Two different sets of computer generated recommendations were pitted against each other in an A/B split test and a 20.5% revenue increase delivered. [click to continue…]

Email marketing metrics to ignoreYou’ve got lots of email marketing metrics but what should you do?

Where do you focus to ensure email marketing success?

Focus on increasing open rates, minimize your unsubscribes, get more click throughs?

What about bounce rates and spam complaints?

Surely inbox placement should be a top metric to watch?

And when the boss asks what email marketing performance looks like what do you say? [click to continue…]

Email marketing list growth is getting harder with GDPR consent and forthcoming ePrivacy regulation. But all is not lost, research points the way to getting the best of all worlds. Using the right method both GDPR consent compliance and continued strong email list growth are possible, as the test results and GDPR consent examples below show. [click to continue…]

“What’s the best time to send email?” is one of the most popular email marketing questions. Should I send email Monday, or Tuesday? Should it be 11am or 4pm? I’ve reviewed several data studies to come up with the ultimate answer. It might surprise you.

Google trends for the phrase ‘email best time to send’ shows continuous growth.

The question of best time to send

And there is no shortage of advice. All it needs is some seriously big data and voilà, the question answered once and for all. Or not? [click to continue…]

There is a problem with email automation that hits brands who have moved from a handful of simple triggers to advanced automation.

Simple automation can be very effective, so it’s natural to build many more automated emails to increase email performance.

It’s not uncommon for brands to now have several programs in place, such as this set of automation programs… [click to continue…]

Email Marketing Copy writing tipsWant to know why some email copy gets impressive results, is there a secret sauce?

Help is on hand with this roundup. I persuaded 12 experienced email marketers to let me in on their #1 email copy tip.

I’d be very surprised if in the next 2 minutes of reading you didn’t find at least one email copy tip that helps you improve the effectiveness of your copy. [click to continue…]

There is no denying about the rise of AI (artificial intelligence) and it’s being deployed in all sorts of areas. It seems AI, however, is not infallible as the campaign failure below shows. [click to continue…]

Gmail inbox delivery to Primary and Promotions tabsWhilst alarmists might look at the read rate for emails in the Gmail promotion tab of 19.2% and exclaim there is slim chance of your marketing emails to Gmail addresses being read, that is –  well – alarmist.

This latest chart is from RetunPath stats for read rates of emails in each Gmail tab. [click to continue…]

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