My goal is simple; to help you increase your revenue from email marketing. I’m Tim Watson, a specialist email marketing consultant focused 100% on email marketing.
Whether you’ve a specific email issue for which you need help or simply want the benefit of external experience I can help.
Who I am and why I can help your email marketing…
Call me on +44 20 3384 9785, email email@example.com or , to discuss your email challenge.
I’ll help you create an email marketing strategy or review your current strategy. I’ll identify missed opportunities and build a prioritised roadmap. The exact scope of work is tailored according to your needs. Whether that’s to focus on particular areas of your email marketing or a complete review.
Tim has an excellent knowledge of the challenges and solutions for marketers to manage email marketing effectively today.
This ranges from strategic: email communications and targeting strategy through to creative: AB/multivariate testing and technical: Deliverability improvement.
This knowledge is based on many years specialising in email marketing. Tim is good at pushing the boundaries through developing new techniques to help marketers gain more insight and better results from their email marketing.
We’ve an email volume of 90 million/month and Tim has been a valuable asset to our team. He has expertise in many facets of email marketing, from email strategy to IP management, deliverability, and compliance.
His knowledge of email marketing, in conjunction with a holistic view of our business, has taken our email program to new heights.
When you aren’t looking for a root and branch review but instead want a quick campaign health check. Find out how you could improve results with a tactical review of campaigns.
The session provided was ideal; we touched on both short and long-term goals. Based on the insights delivered we are now putting together a clear email marketing roadmap for the next 12 months as well as working on some quick wins.
Whether through improving relevance, reach, data quality, segmentation, lifecycle, automation or campaign optimisation, I can provide you with practical advice to increase your ROI.
“In just a short time we’ve seen big improvements to our email marketing strategy, with immediate results too. Increasing revenue 32% for a campaign to Inc. 500 companies.
There is no question for me of his knowledge and expertise in email marketing. Tim is a proactive, professional and totally reliable email consultant.”
Looking for a 15% to 40% uplift in response? Optimisation means ensuring that the questions your customers have as they scan your email are answered quickly and effectively. I’ll develop a structured test process and plan. That enables you to keep learning and improving.
“Tim’s detailed knowledge and experience of email, coupled with his analytic mind, means he has been able to add huge value to the Aviva. Within in weeks of joining our agency team as a consultant, Tim helped us quadruple our testing opportunities and provided recommendations which helped immediately increase response.”
Triggered and automated emails have a natural relevance which makes them high value compared to normal campaign emails. The must have automated emails includes welcome, transactional, abandoned cart, browse abandon and feedback emails. If you’ve the basics in place there are many other places in the customer lifecycle to integrate automation. Get help with developing an email automation plan that covers the complete customer lifecycle and integrates with your broadcast email activity.
“Tim is one of the most proficient consultant’s I’ve ever worked with. I learned so much from his vast knowledge and experience about email marketing, marketing automation, segmentation and A/B testing. With Tim’s analysis and insights we managed to improve our email deliverabilty, engagement and ROI by dozens of %.
Tim is also a creative thinker that can tackle complex problems with original ideas and help you put them together in an actionable and measurable way. I’ll recommend on Tim to anyone who’s struggling with digital engagement via email marketing, he’s a true pro!”
Whether you want to refresh your current designs or develop new mobile first designs I understand the design elements that work. My approach is to consider how to get the message across quickly and only then consider how to make something that looks attractive.
“Tim worked with us to roll-out a robust testing strategy that covered layout, timing, subject lines and segmentation. The primary focus was to optimize our template to improve deliverability and in turn open rates.
The implementation of these findings culminated in our most successful month for opens, by some distance. Aside to that Tim definitely adds value with suggestion and debate, acting as a great sounding board. If he doesn’t know about it, its probably not that relevant.”
“I’ve counted on Tim’s guidance for several years, for the simple reason he delivers value for money. In addition to his comprehensive knowledge of email marketing we often ask for input on our website and other marketing materials. He invariably provides helpful advice and has a deft touch with structuring effective customer communication.”
Lapsed customers are often an untapped segment. You know you’ve a lot of lapsing or lapsed customers on your list but don’t know what to do with them? Even the seemingly inactive list segment has value. I’ll show you how to get the best from this email segment.
“Tim worked with us on a project to turn a large and highly inactive email database of approximately 1.5m into an engaged and responsive pool of 250k. While the results were very impressive, it was Tim’s method that most impressed me.”
When it comes to the size of your permission database bigger is better, as long as it doesn’t come at the cost of quality. I’ll evaluate and optimise your current subscriber capture processes to ensure the right balance of quantity and quality. Providing recommendations for further ways to gain new subscribers.
“Tim’s extensive email marketing experience and on time reliability made it a pleasure to work with him. Whether advice on email strategy or hands on help, I trusted his opinion and ability to get the job done”
Better trained staff means better results. I’ll come to you to deliver training on your premises. Private training means you can openly discuss your commercial situation and if you’ve three or more people to train its more cost effective than a public course. The course agenda is tailored to what’s most important to your company.
“A true professional and very dedicated to his work. In the short time I have worked with Tim he has stepped up and helped me out tremendously by providing very informative and valuable information on the topic of Email Marketing. He is a great speaker and educator, he is on time and very responsive.”
“I attended Tim’s advanced email marketing course and would strongly recommend it to anyone looking for practical insights to help improve their email marketing campaigns. Tim’s style of presentation is very engaging and easy to follow. I came away from the course with lots of tips on best practice which we began implementing the following week.”
Reaching the inbox is a building block for any successful campaign. Following review of your situation I’ll provide an action plan for resolution. With my knowledge of ISP filtering you’ll get an independent view and clear explanations.
“What Tim doesn’t know about email deliverability isn’t worth knowing. His clear, actionable advice gets right to the point, ready to take it back to your technical team for implementation. Honest and approachable, Tim is everything a consultant should be. If your email program needs some TLC, pick up the phone and call Tim – it could be one of the best calls you’ll make this year.”
Total focus on email marketing. I don’t claim to be a jack of all trades and offer consultancy for other channels, such as SEO, PPC, Web design, CRO, Facebook, DM etc. I have 14 years of email marketing experience and 100% of my time is actively involved with email marketing projects for a variety of brands.
Because of the sheer number of hours I spend deep in email marketing I come with insights most people don’t have the chance to discover. I share this knowledge on my blog, guest blogs and speaking at international conferences. I’ve served two full terms (the maximum allowed) as an elected member of the UK DMA Email Council. During which time I chaired the email best practice hub and delivered a complete re-write of the email best practice guide.
If I can help, I’ll tell you how. If I can’t help I’ll tell you too, because I value long term relationships. Long term relationships I build by delivering excellent results – 82% of my work is repeat business.