My goal is simple; to help you increase your revenue from email marketing. I’m a specialist email marketing consultant focused on email marketing for retail, travel, publishing and leisure sectors.
Whether you’ve a specific email issue for which you need help or simply want the benefit of external experience to review your email activity, I can support your team:
- Increase your response and revenue
- Evolve and better define your email strategy
- Develop and execute new opportunities in email
- Stay up-to-date with the latest changes in email
- Improve relevance of your emails
- Update your design and content
Call me for a friendly discussion or read on for more details.
Email marketing strategy
Rapid campaign review
Increase your email ROI
Test and optimisation
Email design, mobile email and landing pages
Triggered and automated emails
Email training and workshops
Either helping you create an email strategy or reviewing your current strategy to identify opportunities, gaps and to build a prioritised roadmap. The exact scope of work is tailored according to your needs. Whether that’s to focus on particular objectives, key elements of segmentation, design and deliverability or to include competitor analysis, skills, process, resources, building business cases or the fit of email into the multi-channel marketing mix.
When you aren’t looking for a root and branch review but want a quick review and health check of your campaigns to understand how you could improve results. This is appropriate when you want some fast advice to improve tactics and guidance of areas to tweak.
When it comes to the size of your permission database bigger is better, as long as it doesn’t come at the cost of quality. We evaluate and optimise your current subscriber capture processes to ensure you are gaining the most new customers and provide appropriate recommendations for further ways to reach and gain new subscribers.
Whether through improving relevance, data, preference information, approach to segmentation or test and optimisation we can provide you with practical advice and information you need to increase your ROI.
Whether you want to refresh your current designs or develop mobile compatible designs we understand the design and copy elements that will work. Our approach is to consider how to get the message across quickly and only then consider how to make something that looks attractive.
Looking for a 15% to 40% uplift in response? Optimisation means ensuring that the questions your customers have as they scan your email are answered quickly and effectively through the email and consistently on the landing page. We develop and execute a structured test plan across your email and landing page to keep your results improving on each send.
Lapsed customers are often an untapped segment. You know you’ve a lot of lapsing or lapsed customers on your list but don’t know what to do with them? Even the seemingly inactive part of your database has value and we can help you get the best from this database segment.
Triggered and automated emails have a natural relevance which makes them high value compared to normal campaign emails. The must have automated emails includes welcome, transaction, abandoned cart and feedback emails. If you’ve the basics in place there are many other places in the customer lifecycle to trigger from, such as Birthday, pre-event, replenishment, anniversaries and guarantee expiry. We can provide an email automation strategy, brief and implementation help for your particular needs.
Better trained staff means better results. We come to you, coaching and training on your premises. Private training means you can openly discuss your commercial situation and if you’ve three or more people to train its more cost effective to have a private course than use a public one. A private course is naturally more focused on your company too.
Reaching the inbox is a building block for any successful campaign. Starting with reviewing your current situation and with our knowledge of ESPs from the inside we provide an independent view and recommendations to address any issues discovered.
Our deep understanding of all the moving parts in planning and executing campaigns means we can help in those cases you got campaigns to run and need another pair of hands. We will manage the process, create the necessary campaign briefs and work with your resources or our own to see the campaign delivered.
Changing email solution, integrating or upgrading CRM, integrating web-analytics? When you haven’t time to put the focus needed to ensure implementation is timely and smooth then let us do it for you.
When was the last time you checked your policies, are they still up-to date? Let us review them and ensure there are no gaps and that you have the permissions you need for current legislation.