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My goal is simple; to help you increase your revenue from email marketing. I’m Tim Watson, a specialist email marketing consultant, focused 100% on email marketing.

Whether you’ve a specific email issue for which you need help or simply want the benefit of external experience I can help.

Who I am and why I can help your email marketing…

  • 14 years of email marketing experience
  • 100% focus on email marketing. I don’t do anything else
  • Twice elected member of the DMA Email Council and Chair of the best practice hub.
  • Acknowledged international speaker, across over half a dozen countries
  • 129 email marketing endorsements on LinkedIn and 23 recommendations
  • Email marketing advice trusted by brands from big to small
  • Track record of results that makes clients happy – see client reviews below

Call me for a friendly discussion or read on for more details.
Email marketing strategy
Rapid campaign review
List growth
Increase your email ROI
Test and optimisation
Email design, mobile email and landing pages
Win-back
Triggered and automated emails
Email marketing training and workshops
Deliverability audit
Campaign management
Privacy policy and compliance audit

Email marketing strategy

Either helping you create an email marketing strategy or reviewing your current strategy to identify opportunities, gaps and to build a prioritised roadmap. The exact scope of work is tailored according to your needs. Whether that’s to focus on particular objectives, key elements of segmentation, design and deliverability or to include competitor analysis, skills, process, resources, building business cases or the fit of email into the multi-channel marketing mix.

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“Tim has an excellent knowledge of the challenges and solutions for marketers to manage email marketing effectively today.

This ranges from strategic: email communications and targeting strategy through to creative: AB/multivariate testing and technical: Deliverability testing.

This knowledge is based on many years specialising in email marketing. Tim is good at pushing the boundaries through developing new techniques to help marketers gain more insight and better results from their email marketing.”

Dave Chaffey, Founder SmartInsights

“We’ve an email volume of 90 million/month and Tim has been a valuable asset to our team. He has expertise in many facets of email marketing, from email strategy to IP management, deliverability, and compliance.

His knowledge of email marketing, in conjunction with a holistic view of our business, has taken our email program to new heights.”

Warren Senger, CFO, Mindable

Rapid campaign review

When you aren’t looking for a root and branch review but want a quick review and health check of your campaigns to understand how you could improve results. This is appropriate when you want some fast advice to improve tactics and guidance of areas to tweak.

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“The session provided was ideal; we touched on both short and long-term goals. Based on the insights delivered we are now putting together a clear email marketing roadmap for the next 12 months as well as working on some quick wins.”

Alan Lawrenson, MedicAnimal.com

List growth

When it comes to the size of your permission database bigger is better, as long as it doesn’t come at the cost of quality. We evaluate and optimise your current subscriber capture processes to ensure you are gaining the most new customers and provide appropriate recommendations for further ways to reach and gain new subscribers.

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Increase your email ROI

Whether through improving relevance, data, preference information, approach to segmentation or test and optimisation we can provide you with practical advice and information you need to increase your ROI.

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“In just a short time we’ve seen big improvements to our email marketing strategy, with immediate results too. Increasing revenue 32% for a campaign to Inc. 500 companies.

There is no question for me of their knowledge and expertise in email marketing. Tim is a proactive, professional and totally reliable email consultant.”

Bob Roscoe, CEO, That’s Great News

Email design, mobile email and landing pages

Whether you want to refresh your current designs or develop mobile compatible designs we understand the design and copy elements that will work. Our approach is to consider how to get the message across quickly and only then consider how to make something that looks attractive.

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“Tim worked us with to roll-out a robust testing strategy that covered layout, timing, subject lines and segmentation. The primary focus was to optimize our template to improve deliverability and in turn opens rates.

The implementation of these findings culminated in our most successful month for opens, by some distance. Aside to that Tim definitely adds value with suggestion and debate, acting as a great sounding board. If he doesn’t know about it, its probably not that relevant.”

Neil McKendrick, Email Marketing Manager, Health Service Discounts

“I’ve counted on Tim’s guidance for several years, for the simple reason he delivers value for money. In addition to his comprehensive knowledge of email marketing we often ask for input on our website and other marketing materials. He invariably provides helpful advice and has a deft touch with structuring effective customer communication.”

George Griffiths, Managing Director, uCheck

Test and optimisation

Looking for a 15% to 40% uplift in response? Optimisation means ensuring that the questions your customers have as they scan your email are answered quickly and effectively through the email and consistently on the landing page. We develop and execute a structured test plan across your email and landing page to keep your results improving on each send.

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“Tim’s detailed knowledge and experience of email, coupled with his analytic mind, means he has been able to add huge value to the Aviva. Within in weeks of joining our agency team as a consultant, Tim helped us quadruple our testing opportunities and provided recommendations which helped immediately increase response.”

Zara Timms, Digital Marketing Manager, Aviva

Win-back

Lapsed customers are often an untapped segment. You know you’ve a lot of lapsing or lapsed customers on your list but don’t know what to do with them? Even the seemingly inactive part of your database has value and we can help you get the best from this database segment.

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“Tim worked with us on a project to turn a large and highly inactive email database of approximately 1.5m into an engaged and responsive pool of 250k. While the results were very impressive, it was Tim’s method that most impressed me.”

Nick Ashwood, Group General Manager, DealMonster

Triggered Email Automation

Triggered and automated emails have a natural relevance which makes them high value compared to normal campaign emails. The must have automated emails includes welcome, transaction, abandoned cart and feedback emails. If you’ve the basics in place there are many other places in the customer lifecycle to trigger from, such as Birthday, pre-event, replenishment, anniversaries and guarantee expiry. We can provide an email automation strategy, brief and implementation help for your particular needs.

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“Tim is one of the most proficient consultant’s I’ve ever worked with. I learned so much from his vast knowledge and experience about email marketing, marketing automation, segmentation and A/B testing. With Tim’s analysis and insights we managed to improve our email deliverabilty, engagement and ROI by dozens of %.

Tim is also a creative thinker that can tackle complex problems with original ideas and help you put them together in an actionable and measurable way. I’ll recommend on Tim to anyone who’s struggling with digital engagement via email marketing, he’s a true pro!”

Ofir Platner, Head of Digital Marketing, Powtoon

Email marketing training and workshops

Better trained staff means better results. We come to you, coaching and training on your premises. Private training means you can openly discuss your commercial situation and if you’ve three or more people to train its more cost effective to have a private course than use a public one. A private course is naturally more focused on your company too.

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“A true professional and very dedicated to his work. In the short time I have worked with Tim he has stepped up and helped me out tremendously by providing very informative and valuable information on the topic of Email Marketing. He is a great speaker and educator, he is on time and very responsive.”

Felicia Bonavita, Program Manager, MarketingProfs

“I attended Tim’s advanced email marketing course and would strongly recommend it to anyone looking for practical insights to help improve their email marketing campaigns. Tim’s style of presentation is very engaging and easy to follow. I came away from the course with lots of tips on best practice which we began implementing the following week.”

Chris Pickard, Senior Marketing Executive, FTI Consulting

Deliverability audit

Reaching the inbox is a building block for any successful campaign. Starting with reviewing your current situation and with our knowledge of ESPs from the inside we provide an independent view and recommendations to address any issues discovered.

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“What Tim doesn’t know about email deliverability isn’t worth knowing. His clear, actionable advice gets right to the point, ready to take it back to your technical team for implementation. Honest and approachable, Tim is everything a consultant should be. If your email program needs some TLC, pick up the phone and call Tim – it could be one of the best calls you’ll make this year.”

John Newton, Director of Marketing, Aroq Ltd

Campaign management

Our deep understanding of all the moving parts in planning and executing campaigns means we can help in those cases you got campaigns to run and need another pair of hands. We will manage the process, create the necessary campaign briefs and work with your resources or our own to see the campaign delivered.

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Privacy policy and compliance audit

When was the last time you checked your policies, are they still up-to date? Let us review them ensure there are no gaps and that you have the permissions you need for current legislation, whether that’s GDPR, CAN-SPAM or CASL.

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“Prompt and professional service, I won’t hesitate in using again when we have further email marketing needs.”

Alex Krkoska, Services Manager, TheDirectTree.com

“Tim’s extensive email marketing experience and on time reliability made it a pleasure to work with him. Whether advice on email strategy or hands on help, I trusted his opinion and ability to get the job done”

Nathalie Chaboche, CMO

What to expect from an email consultant

Total focus on email marketing. I don’t claim to be a jack of all trades and offer consultancy for other channels, such as SEO, PPC, Web design, CRO, Facebook, DM etc. I have 14 years of email marketing experience and 100% of my time is actively involved with email marketing projects for a variety of brands.

Because of the sheer number of hours I spend deep in email marketing I come with insights most people don’t have the chance to discover. I share the knowledge on my blog, guest blogs and regularly speak at international conferences. I’ve served two full terms (the maximum allowed) as an elected member of the UK DMA Email Council, chaired the email Best Practice and Legal hub.

If I can help, I’ll tell you how. If I can’t help I’ll tell you too – because I value long term relationships. I know the only way to a great relationship is delivering real value.

To see how it can work for you call or contact me.

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