Why Gmail are testing a Visual Promotions view

Gmail list and grid promotions tab viewsGmail have just started a limited trial of a new grid visual inbox for the Promotions tab.

Officially acknowledging that many promotional emails are image heavy Google is testing whether a grid of images provides a better way for users to select emails to read from their promotions tab contents.

This is just a trial and whether it makes it main stream depends on its success.

But what counts as success? [continue reading…]