Gmail promotions tab inbox delivery stats

Gmail inbox delivery to Primary and Promotions tabsWhilst alarmists might look at the read rate for emails in the Gmail promotion tab of 19.2% and exclaim there is slim chance of your marketing emails to Gmail addresses being read, that is –  well – alarmist.

This latest chart is from RetunPath stats for read rates of emails in each Gmail tab. [continue reading…]

The Gmail Grid view Capabilities

Gmail list and grid promotions tab viewsUpdate April 2015. Gmail have started shutting down the grid view trial, they clearly decided against a full rollout.

It’s been just a few days since Gmail announced the promotions tab visual view trial. The grid view has been turned on for some people who signed up for the trial and now we know more.

Read on for a roundup of the current capabilities that the Email community has found from testing the grid. It fills in some of the gaps in the official summary information provided by Google. [continue reading…]

Why Gmail are testing a Visual Promotions view

Gmail list and grid promotions tab viewsGmail have just started a limited trial of a new grid visual inbox for the Promotions tab.

Officially acknowledging that many promotional emails are image heavy Google is testing whether a grid of images provides a better way for users to select emails to read from their promotions tab contents.

This is just a trial and whether it makes it main stream depends on its success.

But what counts as success? [continue reading…]

Gmail makes unsubscribing easier

Gmail Email Unsubscribe HeaderGoogle are rolling out a Gmail interface change that puts an unsubscribe link directly next to the Senders details in the head of an email, making it much easier for users to unsubscribe (post updated 28th February with unsubscribe by email information).

Here’s an example of how it looks. [continue reading…]

Google Gmail change Breaks Email Open Tracking

GmailLogoUpdated 14th January 2014

It appears that around the 3rd December Google implemented a change to how linked images are handled in Gmail webmail.

What can this mean? [continue reading…]