Around the internet there was a lot of fooling going on yesterday, on blogs, websites and Google Nose beta on their home search page. A few brands also did a little fooling in their email campaigns.
Here’s a couple of example email creatives, from Boden and Snapfish (HP).
Both of the fool emails sensibly stuck to a fool based around extension of their own product line. The Snapfish email introduced scratch and sniff photo printing whilst Boden focus on the new Man Skirt.
The Snapfish email included an animated GIF to show the smell wafting off of the picture, animating the Sniff and the Smell.
Did you see any April fool brand email designs that made you giggle?